Car company sponsors International Pairs Golf Championship UAE
BMW has sponsored the International Pairs Golf Championship UAE which takes place at 18 golf clubs throughout the 2014/2015 season.
This event is part of an amateur golf series which involves over 30 countries spanning six continents.
The first tournament in the United Arab Emirates was held in 2009; it has since grown into a renowned competition known across the world.
As part of the sponsorship, AGMC will roll out a fleet of BMW X1 vehicles to be used to transport key players and dignitaries attending the event.
“The BMW brand has a lot of synergies with golf: a sporty character, precision and controlled power as such, this event is an ideal fit for us," said Natalija Norikova, AGMC marketing manager.
She added that the championship is an opportunity for AGMC to offer the BMW experience to guests while at the same time bolsters efforts to bring back to the community by way of supporting sporting events like this.
For his part, Stephen Rutter, OnCourse Golf managing director said they are delighted to be working with AGMC on this sporting event. "We appreciate the support for which BMW is so well known in the golfing community,” he said.
BMW's past involvements in golf events include the BMW International Open held in Germany; the BMW Championship in the USA; the BMW Masters in China and the renowned PGA European Tour and Ryder Cup.
Managed by OnCourse Golf, the first company in Dubai to specialize in managing golf days, the International Pairs has attracted over 500,000 golfers since its inception.
Golf is among outdoor activities popular in Dubai and the UAE.
Photo caption: From left: Stephen Rutter, Natalija Norikova, Rod Bogg