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Sponsors keep on giving at Abu Dhabi HSBC Championship

Sponsors keep on giving at Abu Dhabi HSBC Championship
Category: Golf Holidays

World-class golf will be partnered with unforgettable generosity at this year’s Abu Dhabi HSBC Championship, as key sponsors offer prizes and charitable donations throughout the tournament.

Inspired by the Year of Giving, Emirates Motor Company (EMC – part of the Al Fahim Group) will tee off the year by donating funds to local charity Special Care Center, raised from its ‘Drive For Charity’ challenge. Mercedes-Benz Ambassadors Rickie Fowler and Marcel Siem will be looking for lengthy drives off the 2nd and 8th tee, as EMC will donate AED 10 per yard hit. And as these are both par fives, a drive of around 300 yards each is possible. This means each player will drive (roughly) 600 yards in each round and if both players play all four rounds, there is a potential of 4,800 yards – AED 48,000.

Ramez Youssef, Head of Marketing & Communications at Al Fahim Group, who was part of the press conference panel, said: “As a family firm with a long and proud heritage in Abu Dhabi, the Al Fahim Group is committed to giving back to society and encouraging sports enthusiasts to emerge. Last year we embarked on the Drive For Charity initiative which drew some attention from the media. With 2017 being named as the Year of Giving in the UAE, we see this as the perfect opportunity to announce that we will not only be bringing it back at this year’s tournament, but with the help of our valued partner, the Abu Dhabi Sports Council - we are hoping to increase the amount of money donated to our chosen charity, the Special Care Center, Abu Dhabi.”

Abu Dhabi Sports Council (ADSC) will match the total fund pot, amounting to a potential of almost AED 100,000 for Special Care Center. H.E Aref Al Awani, General Secretary of ADSC, added: “We are proud that our sponsors are participating in something related to the Year of Giving and we thank our partners for that. I wish the best of luck to players, for the fans to enjoy the competition and we hope on Sunday evening, everybody is happy about their experience from the four days.”

The Year of Giving is a decree set by the UAE’s President, H.H Sheikh Khalifa bin Zayed Al Nahyan, where the focus will be on three major themes: strengthening social responsibility in the private sector, promoting a spirit of volunteering, and strengthening the concept of serving the nation in new generations of Emiratis and expatriates alike.

EMC continues to give, offering Championship Village dwellers a chance to win a Mercedes-Benz GLC Coupe for one year. Three lucky winners who score best on the specially-designed four-hole putting green in the EMC showroom, will take away the stunning GLC Coupe for 12 months.

Also on the panel at the press conference was Giles Morgan, Head of Sponsorship and Events at HSBC, who spoke in depth about the growth of the game: “What we've been trying to do as a major sponsor of golf around the world, is to get youngsters and new audiences involved in the game, whilst preserving traditions of the sport which are held very dear.

So from the wonderful village that we have here, which is about getting families to have a go at playing golf and playing sport, the sport has an opportunity to grow.”

Asked about the Future Falcons programme, Morgan said: “We mustn't be looking too quickly for future champions,” explained Morgan. “It’s only be running for one year here in Abu Dhabi, but you have to start somewhere. And what I'm very encouraged about is the support there is within the region to help, seeing that golf is an important asset for the UAE as a sport; there's great support and there's great interest and enthusiasm from youngsters.”

Patrick Pierce, Vice President of Sponsorship at Etihad Airways, Thomas Guss, General Manager at Shangri-La Abu Dhabi and General Manager at Abu Dhabi Golf Club Edwin Edwards, all made up the panel at the press conference. Each of which expressed their deep thanks for being a part of the tournament.

The Abu Dhabi HSBC Championship is presented by Abu Dhabi Sports Council and will take place from 19 – 22 January 2017 at Abu Dhabi Golf Club.

Tickets and tailored packages are available from at AED 50 for a daily pass and AED150 for a four-day pass. Guests staying at any Abu Dhabi hotel over the Championship period enter free. 

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