Shop & Miles is an alternative way of using miles accumulated in the airline’s popular mileage reward program.
Turkish Airlines has launched Shop&Miles, which allows members to buy items using accumulated points or cash or a combination of both.
To this end, the airline has opened a new shopping site with goods displayed for members to browse through and spend their miles on, which is step further to the traditional use of the mileage reward programs -- travel transportation.
Adding more fun activities to the whole initiative is that members will likewise be able to accrue additional miles for cash spent when buying from the site.
A hardcopy catalogue for Shop&Miles items will be made available in the seat pocket on Turkish Airlines flights even as kiosks will be placed at designated locations in the airline’s hub airport, Istanbul Ataturk.
The range of products offered by Shop&Miles has been tailored to the needs and interests of Turkish Airlines’ passengers. One product group includes exclusive Turkish Airlines branded items that will allow program members to display their loyalty to the airline.
The "TK Collection" includes a wide range of bags, notebooks games as well as other products representing the destinations where airline flies.
Other items include mugs, headphones, cell phone covers, tee shirts, hats and model aircraft—all bearing the airline’s signature tag line, “Widen Your World”.
In addition to this specialty line, Shop & Miles offers over 5,000 items in 23 main categories and 93 sub-categories – the main groups of which dolls and toys.
Other products include home appliances, computers, bags and wallets, electrical appliances, electronics, home and kitchen appliances, textiles, gifts and accessories, hobby and games, stationery, personal care and health, car accessories, perfumes and cosmetics, watches and glasses, travel and experience, sports and outdoor, umbrellas, telephone and mobile, suitcases and, of course, the special Turkish Airlines Private Collection.
Turkish Airlines also flies to the United Arab Emirates.